Comparison

Baseportal vs RD Station CRM: selling is only the start of customer management

RD Station CRM is strong at sales pipeline. But customer management goes beyond closing: portal, delivery, contracts and ongoing billing.

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RD Station CRM organizes the Brazilian sales funnel very well: leads, deals, activities. But the work doesn’t end when the customer signs — it begins.

Post-sale is where most CRMs stop: there’s no client portal, signed contracts, recurring billing or a single place for the customer to follow delivery.

Baseportal covers the entire customer lifecycle — CRM, white-label portal, WhatsApp, contracts and billing — not just the sale.

Feature comparison

See side by side what Baseportal and RD Station CRM offer

Feature
Baseportal
RD Station CRM
Sales & Pipeline
Sales pipeline
Lead and deal management
Sales reports
CRM & Customer Management
CRM with customer history
Custom fields
Customer segmentation and groups
Client Portal
White-label client portal
Secure per-client access
Custom domain
Customer Communication
Native WhatsApp
Portal chat/messaging
Documents & Contracts
Client file management
Legally valid e-signature
Forms and onboarding
Billing & Payments
Invoices and billing
Recurring subscriptions
PIX and Boleto
Automation & AI
Workflow automations
AI agents

Pricing comparison

Baseportal

Starter$29/mo

Priced per company, unlimited portal clients

Scale$149/mo

3 admins, AI, API, priority support

Boost$399/mo

Unlimited, full white-label

RD Station CRM

FreeR$0

Basic sales CRM

Basicfrom R$25/user/mo

Per user, sales-focused

Profrom R$67/user/mo

Per user, advanced sales features

Advantages of each platform

Why choose Baseportal

Full lifecycle, not just the sale

Portal, delivery, contracts and billing after closing. RD Station CRM stops at the funnel.

White-label client portal

The customer accesses everything under your brand. RD Station CRM has no client portal.

Native contracts and billing

E-signature and billing (PIX, boleto, recurring) integrated. RD Station CRM does not.

Priced per company

No per-user cost. In RD Station CRM the cost grows with every salesperson.

Why choose RD Station CRM

Sales focus and strength

Very mature pipeline, reports and funnel management for sales teams.

RD Station ecosystem

Native integration with RD Station Marketing (separate product) for inbound.

Established brand in Brazil

Huge base, strong content and community in the Brazilian market.

Verdict: when to choose each one?

Choose Baseportal if you need to manage the customer after the sale — portal, communication, contracts and recurring billing, with CRM included.

Choose RD Station CRM if your focus is exclusively the sales funnel and you already live in the RD Station ecosystem.

Many companies use a sales CRM to close and Baseportal to manage the customer throughout the entire relationship.

Frequently asked questions

Does Baseportal replace RD Station CRM?
For end-to-end customer management, yes — it includes pipeline and CRM, and adds portal, contracts and billing RD Station CRM lacks.
Does Baseportal have a sales pipeline?
Yes, with pipelines and Kanban. The differentiator is what comes after: portal, communication and customer billing.
Can I migrate from RD Station CRM?
Yes. We support importing contacts, companies and history — typically 3 to 7 business days.
Does Baseportal have WhatsApp and Brazilian billing?
Yes, native WhatsApp and billing with PIX and boleto tied to the customer record.
Free Demonstration

Customer management goes beyond the funnel

See how to manage the customer from first contact to recurring billing

What you will see

In your personalized demonstration

  • Personalized demo for your company
  • Comparison with your current tool
  • Detailed migration plan
  • Custom commercial proposal

Included benefits

No costs or commitments

  • 100% free, no commitment
  • 30-minute session
  • Migration support
  • Response within 2 hours

How it works

Simple and fast process

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2

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3

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Baseportal vs RD Station CRM: Full Comparison 2026 | Baseportal | Baseportal